About Us

Our mission is to empower the global travel community to protect natural and cultural capital while creating economic value that benefits both trade members and destinations.

The Adventure Travel Trade Association is a vital leadership voice and partner for the adventure travel industry around the world.

Our Membership Community

Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.

Adventure 360

Business Services + Events

The ATTA offers a deep portfolio of strategic solutions and a robust ecosystem of events around the world. With specialized expertise in research, education, media and promotion, Adventure 360 offers valuable support for managing a broad set of challenges across many areas of your business.

Structure

The ATTA is a privately held, for-profit industry trade group that serves to network, educate, professionalize and promote the adventure travel industry. We succeed only by serving our members and advancing responsible, sustainable adventure travel practices.

ATTA Members   |   ATTA Leadership   |   ATTA Advisory Board

What We Believe

Travel and tourism make up the world’s largest commercial service sector, employing 1 in every 10 people on Earth as of 2018. Any type of tourism significantly impacts the economic well being of people and the environment. Dominated as it is by small businesses working in rural or wilderness environments, adventure tourism is even more dependent than other forms of tourism on human and nature capital. The protection and thoughtful promotion of these resources is crucial not just for adventure travel’s continued success but for the social, cultural and environmental integrity of any destination.

The ATTA community supports real efforts to address issues associated with tourism and travel. While no organization is perfect in its actions regarding responsibility and sustainability, we feel it should be the intent of every organization to move towards such goals. You can read more about our stance on issues facing adventure travel and tourism in our Values Statement.

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Strategic Partners

Our partners are key to the ATTA’s success. By joining forces with them and aligning our efforts to spread best practices and responsible travel, we can leverage these relationships to strengthen the health of the adventure travel community many times over.