UnTours Foundation
Driving Positive Change in Tourism Through the Reset Tourism Fund
UnTours Foundation traces its roots to the pioneering travel company, UnTours. Since 1992, the foundation has directed all of UnTours’ profits, along with contributions from dedicated travelers and supporters, into ventures that create meaningful change in communities and industries worldwide.
Their vision is to spark transformation by providing mission-driven businesses with investment, guidance, valuable connections, and steadfast encouragement.
Through the Reset Tourism Fund, UnTours Foundation offers adaptable, mission-aligned financing to tourism enterprises—particularly those whose operations, location, or ownership deliver significant benefits to the communities they serve.
The Partnership
In collaboration, ATTA and UnTours Foundation are working to broaden the reach of the Reset Tourism Fund across the global adventure travel sector. Our shared goal is to help small tourism operators and social enterprises secure the resources they need to grow responsibly and thrive well into the future.
The Fund aims to support businesses in recovering from the challenges posed by global disruptions—such as the pandemic and climate change—while building long-term resilience.
Benefits for ATTA Members
- Priority review for funding requests
- Visibility and storytelling: spotlighting funded members’ achievements across ATTA and UnTours Foundation platforms
Benefits for Fund Applicants
- Special ATTA membership rate for those seeking investment
- Preferred pricing on ATTA’s Online EDU courses