Afer Women’s Association Homlunch M’Haya, Morocco
Planeterra International Foundation and the Adventure Travel Trade Association (ATTA) have entered into a strategic partnership developed around the organizations’ shared values of tourism as a means to empower local people to develop their communities, conserve their environment, and reduce poverty.
The partnership focuses on The Global Community Tourism Network, which seeks to provide training and resources to community organizations worldwide and a place to share knowledge, with the aim of growing social and environmental impact through livelihood creation in tourism.
Planeterra and ATTA are committed to maintaining an open dialogue for collaboration opportunities to scale the benefits of community tourism through their membership programs. “There is a lot of potential for what we can do together by helping our members connect. ATTA Member organizations can feel confident when working with communities that are part of Planeterra’s Network. Ultimately, travelers will get novel experiences with communities that are ready for them and excited to welcome them,” said Mira Poling Anselmi, Community Director for ATTA.
About Planeterra
PLANETERRA is the world’s leading NGO using tourism to impact community development. Planeterra helps local organizations and communities use tourism as a catalyst to improve people’s lives, protect their natural environments, and celebrate their culture. Established in 2003 by entrepreneur, author, and philanthropist Bruce Poon Tip, Planeterra has contributed millions of dollars towards projects in areas of social enterprise, healthcare, conservation, and emergency response. Between 2015 and 2019, Planeterra helped funnel over US$10 million into local communities through integrating 85 community tourism enterprises into the itineraries of three tour company partners, working directly in 56 countries.
Planeterra works at all levels to ensure community tourism achieves its biggest impact by working with community-owned, non profit or social enterprises that offer tourism experiences to help them reach their unique social, economic and environmental goals.
- We build the capacity of Community Tourism Enterprises to deliver engaging and impactful experiences that are driven by community desires and customer demand
- We train and assist Travel Companies on the successful integration of community tourism experiences in their supply chains, as a direct result of customer demand
- We work with Governments and through local NGOs to create a positive policy environment so community tourism can thrive and generate local benefits
Vision: A world where people create their own economic opportunities, places are protected, and cultures are celebrated through travel.
Mission: To connect our partners and local communities to the benefits of tourism by developing and supporting community owned enterprises while promoting more responsible travel.
In the News
ATTA Becomes a Strategic Partner of Planeterra to Support the Global Community Tourism Network
We at Planeterra have long admired ATTA and its members’ work to make tourism more responsible and we are very excited to engage the adventure travel sector in uplifting communities through supporting and developing community tourism enterprises globally.