Japan National Tourism Organization (JNTO)

Japan Adventure

Japan offers no shortage of unforgettable destinations for adventure and outdoor travel. Whether scaling mountains to new heights or diving below the ocean's surface to uncover new worlds, breathtaking adventures await. Discover another side of Japan and explore the unexpected.

Connect with Inbound Suppliers in Japan

Partnering with experienced and dedicated operators in destination is an essential component of an expertly executed travel experience. Draw on the expertise and knowledge of established Japan travel partners to elevate your journey to the next level.

In-Country Expertise & Guidance

When planning truly unique and exhilarating Japan travel experiences, a robust network of the best travel offerings is key. Explore some of the best destinations, experiences, and accommodations Japan has to offer and start planning with confidence.

With 34 pristine national parks, 5 UNESCO World Natural Heritage sites, as well as rare and endemic flora and fauna across Japan's subarctic to subtropical zones, getting in touch with nature has never been easier. Whether scaling mountains to new heights or diving below the ocean's surface to discover new worlds, breathtaking adventures await. Discover another side of Japan and explore the unexpected.

Doing Business in Japan

Planning an FIT adventure or new tour offering? Connect with JNTO to find the perfect on-site partners to pack your itinerary with immersive and exciting activities to ensure an authentic and unforgettable Japan travel experience.

Cultural Information & Support

Utilize JNTO’s Japan Travel Specialists program and extensive online resource catalog for information on Japan’s unique culture and traditions or reach out to your local JNTO office for additional informational support for staff and clients.

Connect with JNTO to start building adventure experiences in Japan!