Japan Adventure
Japan National Tourism Organization (JNTO)
Connect with Inbound Suppliers in Japan
Partnering with experienced and dedicated operators in destination is an essential component of an expertly executed travel experience. Draw on the expertise and knowledge of established Japan travel partners to elevate your journey to the next level.
JNTO will host the Japan Lounge during ATWS 2026. At the Japan Lounge, adventure tourism operators and DMOs from across Japan will showcase their regions' unique attractions and adventure experiences.
For more information about the lounge and exhibitors, please visit: https://x.gd/YEf9y
We look forward to welcoming you!
In-Country Expertise & Guidance
When planning truly unique and exhilarating Japan travel experiences, a robust network of the best travel offerings is key. Explore some of the best destinations, experiences, and accommodations Japan has to offer and start planning with confidence.
With 34 pristine national parks, 5 UNESCO World Natural Heritage sites, as well as rare and endemic flora and fauna across Japan's subarctic to subtropical zones, getting in touch with nature has never been easier. Whether scaling mountains to new heights or diving below the ocean's surface to discover new worlds, breathtaking adventures await. Discover another side of Japan and explore the unexpected.
Doing Business in Japan
Planning an FIT adventure or new tour offering? Connect with JNTO to find the perfect on-site partners to pack your itinerary with immersive and exciting activities to ensure an authentic and unforgettable Japan travel experience.
Cultural Information & Support
Utilize JNTO’s Japan Travel Specialists program and extensive online resource catalog for information on Japan’s unique culture and traditions or reach out to your local JNTO office for additional informational support for staff and clients.