From protecting languages and preserving culinary heritage, to creating jobs and supporting rural livelihoods, Equator generates the insights you need to understand what you're doing right to protect people and the planet.

Equator’s AI provides personalized insights to help you reduce the emissions of your tours, mitigate against overtourism and maximize the positive effects of adventure tourism.

All you need to get started is a link to your tour, or an itinerary description and Equator will take care of the rest.

Insights are released in bundles, with each bundle tackling a different impact area, from emissions, to heritage conservation and overtourism. And with every bundle, you’ll get guides, content and data stories that help you get started or advance your sustainability journey.

From October 2024, Equator will calculate:

• the carbon emissions of your tours
• per tourist carbon estimates
• price of carbon offsets for your tours
• frames of reference to help you understand your carbon emissions

For the carbon emissions bundle, Equator will introduce you to the fundamentals of carbon calculations, explain their methodology and give you actionable tips to help you reduce emissions and how to talk to your customers about carbon.