© ATTA / AdventureWeek 2023 Cyprus
Partnership Overview
ATTA and BehaviorSMART™ have forged a strategic partnership to empower the travel industry to
deliver sustainable experiences.
The beSMART Platform is an on-demand sustainability and marketing advisory that is scalable, easy-
to-use, and affordable. The beSMART Platform is based on how human psychology works – it spurs
micro actions that propel macro impacts, making it easy for businesses to adopt sustainable practices
that lead to real-world results.
It is designed by BehaviorSMART™, the pioneer in using behavioral economics to guide tourism
professionals in making sustainable choices that are easy to implement and beneficial for the
environment, society, and the economy.
As part of this partnership, ATTA members are eligible for an exclusive 20% discount from the regular
price providing access to a rich portfolio of Sustainability Topics, each including multiple actionable
steps that make sustainable travel both practical and achievable.
About BehaviorSMART™
BehaviorSMART™ is a B Corp certified company that applies insights from behavioral sciences to
optimize the efficiency and efficacy of sustainability solutions in tourism. BehaviorSMART’s solutions
help destinations and enterprises progress towards the Sustainable Development Goals (SDG) and
Net Zero operations. The company designs and delivers training and advisory services that lead to
behavioral change needed to make a permanent transition towards a sustainable and balanced
tourism industry. BehaviorSMART launched on 1 August 2024 the beSMART Platform which activates
the tourism supply chain for lasting sustainability, serving as a hub-and-spoke solution for an
endemic issue.
Have questions?
contact: [email protected]