1% for the Planet
ATTA has teamed up with 1% for the Planet, a global initiative uniting businesses and individuals in support of environmental solutions through annual giving commitments. As part of ATTA’s sustainability and conservation efforts, ATTA has designated the Adventure Travel Conservation Fund (ATCF) as our esteemed non-profit partner and recipient of their 1% contributions. The ATCF is an official environmental partner of 1% for the Planet and has been directly funding local projects engaged in the conservation of unique natural and cultural resources of adventure travel destinations since 2016.
We're inviting all ATTA members to join us in this important endeavor. By tracking your charitable donations through 1% for the Planet and informing your account managers that you're an ATTA member, we'll be able to aggregate all of our members' donations. This will allow us to tell the compelling story of our industry and the impact we're collectively making.
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1% for the Planet & Adventure Travel Conservation Fund
The adventure travel community has long demonstrated generosity to the industry, founding nonprofit organizations, partnering with, and supporting others. The 1% for the Planet program provides a vehicle to continue that support in a collective manner by contributing to Environmental Partners who are vetted and approved based on referrals, track record, and environmental focus. For those members seeking a pre-approved partner that funds conservation projects in partnership with local communities, the ATTA invites you to learn more about the ATCF.
As an ATCF member, you become part of an industry-led collective funding grassroots, community-led conservation projects in the destinations where adventure travel happens. Members play an active role in shaping where those dollars go -- nominating projects each grant cycle and helping select the initiatives that receive funding. Membership also connects you to a growing network of adventure travel companies, gear brands, and industry leaders who share a commitment to protecting the places travel depends on.
To learn more about ATCF membership and how your 1% contributions can support on-the-ground conservation, visit adventuretravelconservationfund.org or reach out at [email protected].
As a proud Environmental Partner of 1% for the Planet, the ATCF helps travel businesses turn their commitment into tangible conservation impact. Many ATTA members choose to direct their 1% giving through ATCF, supporting community-led projects that protect the landscapes, wildlife, and cultures that make travel possible. The future of travel depends on the future of our planet, and together we can ensure the places that inspire adventure remain vibrant, resilient, and protected for generations to come.
Getting Started
How Does This Work?
Choose your cause:
With thousands of organizations to choose from, 1% for the Planet members can give to Environmental Partners that support the issues and communities that matter most to them.
Give Directly:
1% members give directly to in-network environmental partners—meaning there’s no middleman between members and the environmental partner you choose to support. ATTA donates 1% to the Adventure Travel Conservation Fund, which awards grants to different nonprofit projects in places where adventure travel happens.
Amplify your impact:
We can do far more together than we can alone. The 1% for the Planet logo is on millions of products and services worldwide, featured widely, and is growing in awareness every day. In short: this globally recognized, trusted platform gives your giving even more power. ATTA will also be able to aggregate the donations of all ATTA members, to help tell the story of our community.
Certify your giving:
Through 1% for the Planet's certification process, members provide annual documentation of their total sales and proof of donations to in-network environmental partners, like the Adventure Travel Conservation Fund. Third-party certification allows members to leverage the 1% for the Planet logo as a verified seal of their commitment to people and the planet, without the potential risks of greenwashing.