Green Destinations and the Adventure Travel Trade Association (ATTA) have partnered to drive measurable and impactful sustainability practices across the adventure travel industry. This collaboration provides ATTA members with exclusive access to Green Destinations’ internationally recognised sustainability programs and certifications, helping them enhance their commitment to advancing responsible tourism while gaining a competitive edge.

Partnership Overview

Through this partnership, ATTA members receive an 8% discount on annual membership fees for Green Destinations’ Good Travel Seal certification to support their sustainability journey, and opportunities to showcase their commitment through Green Destinations’ communication channels and events.

About Green Destinations

Green Destinations offers a structured and practical approach to sustainability with two distinct certification programs: Green Destinations Certified, a GSTC-Accredited certification for destinations, and the Good Travel Seal, a certification for tourism businesses recognised by Travalyst, ECOTRANS, and Destinet. Additionally, Green Destinations provides expert support, training, and tailored guidance through webinars and workshops to help businesses implement effective sustainability practices.

Good Travel Seal

The Good Travel Seal is a program of the Good Travel Guide and Green Destinations Solutions, offering tools for assessment, performance data validation, certification, supporting the sustainability of businesses, especially but not limited to the leisure & tourism sector. We support any businesses, products, activities in the tourism supply chain, from hotels to restaurants, activity and mobility providers, local DMOs, and so on. We have a special cooperation with Travelife for more information here: https://www.greendestinations.org/good-travel-seal/

Check out our free self-assessment tool, the Good Travel Scan: Quick scan