The ATTA values include a responsibility to minimize negative impacts and maximize the positive benefits to the environment in its business operations. As an organization that manages global events; education and training; and destination promotion – all of which require significant worldwide travel by staff and industry members – the ATTA recognizes both the need to offset the impact on the environment, and the opportunity to lead through example of possible ways to do so.
As part of its commitment to Climate Acton, ATTA offsets its own staff travel and event emissions through its partnership with South Pole.
In addition to events such as the Climate Action Leadership Studio, ATTA’s Climate Action Strategic Initiative includes:
- Commitment to Climate Action Pledge: commit to reducing the travel industry’s global emissions
- Neutral Together: bulk carbon offset purchasing program for ATTA Members
- Tomorrow’s Air: carbon removal through direct air capture
- The State of Climate Action in the Adventure Travel Industry Report: developed in partnership with sustainability partner Intrepid Travel
- Sustainability Partnership with Airbnb: offers adventure suppliers a pathway to list on Airbnb and generate money for climate action
- Businesses Taking Climate Action, learn more here.
To learn more about ATTA’s climate action work and perspectives visit AdventureTravelNews and join the Climate Action Leaders in Travel LinkedIn community. Sign up for our climate email bulletin and share your comments and ideas anytime at [email protected]
